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Client Segments
Research for Healthcare
Agencies, Marketers, and the Media That Serve Them
Advertising
& Media Agencies
- We offer 35+ years of trusted data essential
to every stage of professional healthcare media plan development,
from the initial media mix and evaluating media to measuring
ad effectiveness and tracking expenditures.
Pharmaceutical & Medical
Device Marketers
- By understanding
clients’ “information inventory” and competitors’ advertising
strategies, marketers can better invest communications dollars
efficiently and effectively.
- Since 1982 we have studied over 7,800
pharmaceutical campaigns to develop a systematic process
to improve campaign development & promotion,
from pre-launch promotional budget planning to measuring
sales performance.
Media
Owners & Publishers
- We provide forward-looking healthcare media
with a better understanding of where they fit among healthcare
professionals’ diverse information inventory, and the tools
to market a more tightly crafted story promoting the value
of their advertising environment.
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